The Pelassa family has always produced wine from the vineyards they owned. The present winery was created in 1960 by Mario, who has been producing and making wine from his vineyards for more than fifty years, with the help of his wife Maria Teresa Viglione. Until 2000 the firm's market was the north-western part of Italy, now their sons Davide e Daniele have transformed it into a modern and dynamic firm.
« In April of 1950 I had not yet reached the age of 10. I was one of six children living in a modest family and my mother was no longer with us. It was then I realised that the moment had come for me to give my family a hand. One Monday morning I got up early, poured out a few flasks of New Nebbiolo and took my bicycle and headed off to Turin ...»